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Logo Design Tips: Letterspacing Techniques for Different Typefaces

Nov 25, 2009 General, Inspiration, Resources, Tutorials




Letter spacing is essential in commercial graphic design – if you want to look professional. This article will demonstrate some common letter spacing techniques in the context of logo design and branding. I have started with Helvetica (a sans-serif font) here because it’s very easy to work with (especially in caps) as all the latters are pretty much the same width, it’s also very bold. There may be times when this wide letterspacing works for you but with a logo you should always try less spacing as a general rule.


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This entry was posted on Wednesday, November 25th, 2009 at 3:30 am and is filed under General, Inspiration, Resources, Tutorials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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